Thursday, October 07, 2010

Toby : You want the benefits of free trade? Food is cheaper.
Sachs : Yes.
Toby : Food is cheaper, clothes are cheaper, steel is cheaper, cars are cheaper, phone service is cheaper. You feel me building a rhythm here? That's 'cause I'm a speechwriter and I know how to make a point... It lowers prices, it raises income. You see what I did with 'lowers' and 'raises' there?
Sachs : Yes.
Toby : It's called the science of listener attention. We did repetition, we did floating opposites and now you end with the one that's not like the others. Ready? Free trade stops wars. And that's it. Free trade stops wars! And we figure out a way to fix the rest! One world, one peace. I'm sure I've seen that on a sign somewhere.
Sachs : God, Toby...Wouldn't it be great if there was someone around here with communication skills who could go in there and tell them that?

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